Opening an online grocery store may be one thing, but acquiring customers will take you far. Using the AAP KA BAZAR Partner Panel program, partners can create their own customer network and help customers purchase essential items while earning from the orders.
The most common question that every partner has once they join is, “How do I get my first customers?”
Fortunately, the solution to this question is easy; just start from those who know you and provide value to them, hence building trust gradually.
Below is a roadmap on how to acquire customers and earn with the AAP KA BAZAR Partner Panel program.
Start With People You Already Know
You don’t need to approach strangers to be your initial customers.
Instead, try contacting the people you already know, including:
- Friends
- Family
- Neighbours
- Work colleagues
- Local contacts
- Community organizations
Talk to them about your online grocery service and tell them how they could shop for their regular groceries from you.
Contacting people you already know could give you a head start in getting your initial orders.
Use WhatsApp to Reach Potential Customers
WhatsApp can also serve as an effective platform for marketing your online grocery store amongst your surrounding network.
Rather than bombarding your audience with promotional content, share something that would benefit your customers.
This could include sharing such content like:
“Need your groceries for this month? Now you can shop your daily needs online via my AAP KA BAZAR online store.”
Also, share some relevant products or categories with your potential customers.
This way, instead of sending advertisements, try to spark up a conversation.
Focus on Your Local Community
Your neighborhood can be a great place to start creating a customer base for your company.
Consider the residents in your neighborhood who purchase groceries and other necessities on a regular basis.
You could promote your business to:
- Neighborhoods
- Local families
- Apartments in the neighborhood
- Friends in your neighborhood
- People that you know locally
Having a few customers could allow you to create relationships with good experiences.
4. Understand What Your Customers Need
Attracting a customer is just the first step.
To attract a long-term customer base, learn what they really buy.
For instance, Customer A will keep buying his monthly groceries, whereas Customer B will be purchasing cleaning or personal care items more often.
Your knowledge of their likes gives you an opportunity to present them with something suitable for their needs.
Your advice will become more valuable as it becomes more relevant.
Turn Your First Order Into a Repeat Order
The major advantage in the grocery sector is repeat purchases.
Groceries are not bought just once. The consumer will be in need of buying various items on an ongoing basis for household needs like food items and other necessities.
Keep in touch after a customer has made their first purchase and prompt them to make another purchase.
For instance:
“Monthly grocery needs are approaching soon? You can place your next order through my AAP KA BAZAR store.”
Keep Your Customers Engaged
Never approach your customers only for getting orders from them.
Inform them of something relevant, useful information, and updates once in a while.
One way of keeping connected with your target group is through WhatsApp or other social networking sites.
However, never bombard your customers with promotional content. It is better to make yourself useful to them regarding grocery shopping.
Track Your Customers and Orders
With the expansion of your clientele, it is necessary for you to evaluate your performance.
Look at:
- The number of your clients
- The number of orders you get
- The products that are being bought by the customers
- The repeat orders made by the clients
- Your order value
- Your commission/earnings
It will help you know what activity is yielding you good returns.
